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Articles	Fulltext Views	PDF Downloads
Success of CAMPCO in the agricultural marketing of India Author : N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2022.021 Page No : 108-112	8227	318
A study on advertisement strategies adopted by FMCG companies with special reference to nutritional drink products for kids Author : Vikas Neharkar, Nilesh Anute Doi : http://doi.org/10.18231/j.jmra.2022.022 Page No : 113-119	1462	927
Trend and dynamics of card payment system in India Author : P. Shibu, M. D. Devasia, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2021.037 Page No : 193-197	1343	483
Customer relationship management and higher education in India Author : T Bayavanda Chinnappa, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2021.035 Page No : 180-188	1262	412
Contemporary issues on Eco-friendly consumerism Author : T. B. Chinnappa, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2022.039 Page No : 197-200	1170	330
Exploring the capabilities and limitations of GPT and Chat GPT in natural language processing Author : Nimit Jagdishbhai, Krishna Yatin Thakkar Doi : http://doi.org/10.18231/j.jmra.2023.004 Page No : 18-20	1149	231
Impact of liquidity and profitability on share price: An analysis of Indian cement companies Author : Ashok Panigrahi, Kushal Vachhani, Mohit Sisodia Doi : http://doi.org/10.18231/j.jmra.2022.006 Page No : 22-28	953	187
Changing values of HRM: An alternative to personal development Author : T. B. Chinnappa , N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2022.038 Page No : 194-196	944	333
Consumer engagement with augmented reality (AR) in marketing: Exploring the use of ar technology in marketing campaigns and its impact on consumer engagement, brand experiences, and purchase decisions Author : Krishna Yatin Thakkar, Bhavin Bhaskarbhai Joshi, Prashant Pravinbhai Kachhela Doi : http://doi.org/10.18231/j.jmra.2023.017 Page No : 99-105	924	289
Promotion strategies of customer relationship management Author : T. Bayavanda Chinnappa, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2022.032 Page No : 171-176	922	192
Application of discounted cash flow model valuation: The case of Exide industries Author : Ashok Panigrahi, Kushal Vachhani, Mohit Sisodia Doi : http://doi.org/10.18231/j.jmra.2021.034 Page No : 170-179	900	383
Overcoming the barriers in implementing TQM and sustaining the success through continuous quality improvement: Deming’s 14 points Author : T. Bayavanda Chinnappa, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2022.010 Page No : 47-50	840	360
The transformative impact of artificial intelligence on hr practices and employee experience: A review Author : Nimit J Ganatra, Jainisha D Pandya Doi : http://doi.org/10.18231/j.jmra.2023.018 Page No : 106-111	840	229
Gold price dynamics in India: A pre-post-liberalisation comparison Author : K. V. Pradeep, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2022.020 Page No : 102-107	831	189
Contemporary relevance of OTT platforms in the entertainment world with special reference to Indian cinema industry Author : Shruti Nirmal, Thankachan Jose Kaitharath Doi : http://doi.org/10.18231/j.jmra.2022.036 Page No : 187-190	829	382
Prevention and relaxation techniques for coping stress and improving employee performance Author : T. Bayavanda Chinnappa, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2022.009 Page No : 42-46	803	246
Trend identification with the relative strength index (RSI) technical indicator –A conceptual study Author : Ashok Kumar Panigrahi, Kushal Vachhani, Suman Kalyan Chaudhury Doi : http://doi.org/10.18231/j.jmra.2021.033 Page No : 159-169	795	1752
Intrinsic & extrinsic motivation & its impact on organizational performance at Rajkot city: A review Author : Jainisha D Pandya Doi : http://doi.org/10.18231/j.jmra.2024.009 Page No : 46-53	780	209
Opinion of customers on satisfaction in the selected bank branches in India Author : T. Bayavanda Chinnappa, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2022.031 Page No : 167-170	751	213
Seriousness and responsiveness of the myth of campus selection by management institutes and corporate Author : K R Ajith Kumar, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2021.040 Page No : 208-211	749	394
Digital servitization: An effective tool of attracting customers in modern business world Author : Vanshika Parate, Bhumika V Hiremath, R. K. Tailor Doi : http://doi.org/10.18231/j.jmra.2022.041 Page No : 207-209	747	332
Road ahead of Indian banking through universal banking and regulatory environment Author : T Bayavanda Chinnappa, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2021.036 Page No : 189-192	744	375
Effect of employee motivation techniques in Kerala: A case study of dinesh foods in Kannur Author : K.P. Jithu, N. Karunakaran Doi : http://doi.org/10.18231/j.jmra.2023.043 Page No : 254-256	744	206
Relevance of trusteeship model in modern business world Author : B. Sajith Kumar, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2022.008 Page No : 37-41	743	314
COVID-19 Lockdown and work life balance Author : Pooja Jain, U. S. Rawat Doi : http://doi.org/10.18231/j.jmra.2021.029 Page No : 143-146	732	1622
Digital marketing and it’s impact on the buying behaviour of the consumers Author : R.K. Tailor, Simran Kaur Doi : http://doi.org/10.18231/j.jmra.2023.022 Page No : 128-134	722	280
Project completion and exist strategy plans: A case study of world bank supported community and social development programme AF (CSDP-AF) in Nigeria Author : M.S. Sadiq, I.P. Singh, N. Karunakaran Doi : http://doi.org/10.18231/j.jmra.2024.011 Page No : 59-62	713	218
Technostress and its impact on job satisfaction: Evidences during COVID-19 pandemic among faculty members in higher education in Karnataka Author : Veerendrakumar M Narasalagi, Shridevi Shintri, Ummi Naiemah Saraih Doi : http://doi.org/10.18231/j.jmra.2021.039 Page No : 202-207	695	481
Evaluating performance management systems roadmap for effective practices: A review Author : T. Bayavanda Chinnappa, N Karunakaran Doi : http://doi.org/10.18231/j.jmra.2022.003 Page No : 6-10	665	249
Role of kitty party in micro finance Author : R. K. Tailor, Palak Sharma Doi : http://doi.org/10.18231/j.jmra.2021.038 Page No : 198-201	610	396

Journal of Management Research and Analysis

Journal of Management Research and Analysis

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Usage Statistics (2023-2024)