Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, more...


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Review Article


Article page

81-84


Authors Details

Ashok Panigrahi*, Antra Sinha, Anshul Garg, Astha Mehta


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A case study on the downfall of kingfisher airlines


Review Article

Author Details : Ashok Panigrahi*, Antra Sinha, Anshul Garg, Astha Mehta

Volume : 6, Issue : 2, Year : 2019

Article Page : 81-84

https://doi.org/10.18231/j.jmra.2019.014



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Abstract

Kingfisher Airlines Ltd. was owned by biggest liquor tycoon of India with an ambition to become an industry leader. Growing share in aviation market, wide number of destinations and numerous awards, depicted a very attractive and innovative picture for the company. Kingfisher airlines achieved success in gaining customer satisfaction by offering great and comfortable flying experience to its passengers. However, in the Indian aviation sector, Kingfisher Airlines had a short but lasting impression.
By the end of 2011, Kingfisher Airlines suffered a huge financial crisis. Kingfisher Airlines, UB Holdings Ltd. was provided loan by many private and public sector banks in India, considering the reputation of its CMD. He was unable to repay loans to many public sector banks, however private banks recovered all loans.
This paper describes the downfall of Kingfisher Airlines and the study of financial condition of United Breweries Holdings. Here, we have tried to understand the business of Kingfisher Airlines and studied the role of banks in extending loans and recovery attempts. Moreover,
we have attempted to emphasize the reasons behind the financial failure of the company from the point of view of mistakes in strategic decision making.

Keywords: Kingfisher airlines, Vijay Mallya, Aviation industry, Bankrupt.


How to cite : Panigrahi A, Sinha A, Garg A, Mehta A, A case study on the downfall of kingfisher airlines. J Manag Res Anal 2019;6(2):81-84

Copyright © 2019 by author(s) and J Manag Res Anal. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License (creativecommons.org)