Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...

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Original Article


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171- 176


Authors Details

T. Bayavanda Chinnappa, N Karunakaran*


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Promotion strategies of customer relationship management


Original Article

Author Details : T. Bayavanda Chinnappa, N Karunakaran*

Volume : 9, Issue : 3, Year : 2022

Article Page : 171-176

https://doi.org/10.18231/j.jmra.2022.032



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Abstract

In an era of rapidly changing technology and increasing reliance on the web, lasting customer relationship are critical to thrive in the market place, reorganizing company has become competitive mandate, not an option. e-CRM is just the right way to go about it. The need for e-CRM is dictated primarily by the new global electronic economy. CRM is a well-defined business strategy, is a fusion of series of functions, skills, processes and technologies which together allow companies to more profitably manage. It is a management approach to understanding and influencing customer behavior. A good thought experiment for an executive audience is to ask them how much they spend and focus on acquisition versus retention activities. By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before.


Keywords: CRM, e­CRM, Customer, Retention, Strategy


How to cite : Chinnappa T B, Karunakaran N, Promotion strategies of customer relationship management. J Manag Res Anal 2022;9(3):171-176

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