Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...

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Original Article


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167- 170


Authors Details

T. Bayavanda Chinnappa, N Karunakaran*


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Opinion of customers on satisfaction in the selected bank branches in India


Original Article

Author Details : T. Bayavanda Chinnappa, N Karunakaran*

Volume : 9, Issue : 3, Year : 2022

Article Page : 167-170

https://doi.org/10.18231/j.jmra.2022.031



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Abstract

Banks are the mart of the world, the nerve centers of Economics and Barometers of nation’s property. Banking in India is indeed as old as Himalayas. But, the banking functions became an effective force only after the first decade of 20th century. India is having around 600 banks with 4800 branches spread all over the country and these were nationalized in a three-phased manner. Today the cost of retaining a customer is just one-tenth the cost of acquiring a new one. Banks do offer tangible services but which cannot satisfy the customers, who need intangible services, which could be experienced like behavior and efficiency of staff, speed of transactions and the ambience.


Keywords: Banks, Customer, Satisfaction, India


How to cite : Chinnappa T B, Karunakaran N, Opinion of customers on satisfaction in the selected bank branches in India. J Manag Res Anal 2022;9(3):167-170

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