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Author Details :
Volume : 8, Issue : 2, Year : 2021
Article Page : 90-93
Brands are an important asset to an organization, though intangible. Specifically in the B2B domain Brand building exercises are not flaunted but subtly carried out. A brand insight fortifies is the contents of this paper.
Keywords: Corporate, Branding, Purchasing, Industry, Organization.
How to cite : Chinnappa T B, Karunakaran N , Effect of corporate branding on industrial and organizational purchasing. J Manag Res Anal 2021;8(2):90-93
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